The benefits to IDG were in multiple areas. Dick De Groot, IT Director, IDG Netherlands, remarked "The Force Platform brings all our business-critical processes together and maximises our focus on customers".
Commercial and Marketing Director Thierry Hugot and IT Project Manager Massimo Campagna of the Belgian leader in information media, Rossel, discuss their successful Salesforce project delivered by ABSI. The project aimed to give Rossel a better vision and a more homogeneous view of commercial activities across their multiple businesses
Salesforce suited the needs of this project. Sanoma used their existing Salesforce experience gained with ABSI and applied it to the new line of business. The sales process was automated and made predictable successfully. This was achieved in only 4 weeks!
Their were many business benefits like an operational and functional tool to control and manage the sales process, Reliable integrated customer database, Time and cost saving in processing orders and Whole sales process and history data are now centrally managed and accessible.